general

> If you are building links yourself, you have probably reached a decision where you could spend X (whether in time or dollars) with the anchor text of “a term I want to rank for” or “a term that appears naturally but I’m not trying to rank for”. Although you are consciously aware that you need a natural mix of both, each time an SEO’er is faced with that decision they tend to usually pick the first option because, well… it’s no fun to spend time and money building links that will probably not directly help you rank! Stop doing that and make sure that over 50% of your links contain anchor text that isn’t a keyword you are trying to rank for.